A blog is for potential clients.
Although you may bring in a feature wedding blog every now and then and although this may turn out to flatter your clients a little, the long and short of it is the fact that the main goal of the blog is not to please them, although the fact that they appreciate your efforts from it could be a nice byproduct of it. The main focus blogs of wedding photographers in general is to make sure that there is enough marketing generated to help bring in potential clients so that business can be given a bit of an oomph. More potential clients mean more possible conversions into wedding bookings which directly results to more revenue in the long run. This is how wedding photographers should be looking at their blogs in general. Blogs are mainly platforms for you to market your services on. Although the approach may be a bit indirect at times, the efficiency and effectiveness of a well written and well maintained blog is something that cannot be denied or cannot be set aside at the end of the day.
It can be an online portfolio.
Before clients will jump on a decision to go ahead and hire wedding photographers that they prefer or trust enough to cover their weddings for them, they will want to look at those wedding photographers’ works at first. There are so many things coming into play when it comes to the window shopping phase and those are things that you will need to take into consideration if you would like to come up with something effective and interesting at the end of the day. Your potential clients will want to look at something. They will want to know what your particular photography style is. They will want to know whether you will be a good fit for what they have in mind for their wedding coverage and they want to do these things without the hassle of actually meeting you in person just yet because they don’t know anything for sure just yet and it takes too much time. A blog that doubles up as your online portfolio will really be able to help you out a lot when it comes to that particular aspect.
The quality of the content is crucial.
It is not about how many posts you have up or write up for your wedding photography blog, it all boils down to the kind of quality those things that you post actually have. Take the time to really write your blogs well and to think about the kind of direction your content is going for because all of these things will really get to factor in on how your wedding photography blog will turn out to be like in the end of it all.
The image layout should be something that wedding photographers need to pay attention to.
You need something that has a professional feel and finish. Observe how the other magazines and how other wedding photographers are doing their image layouts and try to take a page from their books.